Wednesday 10 September 2014

Guiding Principles of Logo Design

There are some guiding principles for designing of logo and it should be followed by the designers. These principles are essential to make an impact on the market through a logo. Here are some tips to create cutting-edge logos.
Logo Design
Right Concept: Your logo concept must be appropriate in keeping with your business. But to come across the right concept is not easy and hence the designers should look for inspirations, make search, mind mapping, brainstorming etc.

Sketching Is the Key: The designers should prefer hand sketching of the logos instead of using software on computer. The benefits of sketching should be known to the logo creators. You can easily and quickly sketch your ideas whenever they cross your mind while sketching on pc takes time and by then the idea may fly away.

Know Clients' Requirements: The designer must know about the client's requirements from the logo. So, ask all the questions to the client and get the answers. The information should cover all that the designer needs for selecting right elements for a logo. Inquire about company background, business, targeted customers etc beforehand.

Simplicity Rules: A simple logo design is always preferable over complicated one that has clutter of colors and fonts. The people like the design that they can quickly understand without putting any stress on their mind. Follow the rules of creating a simple design with minimal use of colors and other elements.

Testing a Logo for Text
: Logos are usually with some text incorporated. Most of them have a tag line or some text written near them or beneath.

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